Golden Cheese Myeongdong is a cheesecake shop inside Lotte Department Store in Myeongdong. It sells mugwort-red bean cheesecake and red bean cheesecake, and staff melt sugar at the store to add a creme brulee coating on top. The melting of the sugar with a torch can be watched on site, and samples are available. The packaging and shopping bags are luxurious and their colors stand out.