Dover Street Market

Dover Street Market in London is a multi-brand store where labels such as Supreme, Stussy, Comme des Garçons and Gucci are gathered in one building. Each floor is decorated with props and colours matched to the brand's identity, and clothing is displayed like artwork. A floor-by-floor brand directory stands at the entrance, and the top floor holds a cafe and toilets. Visitors move between floors by stairs, and the store centres on high-priced brands.