Kadoya Okaido is a tai-meshi restaurant in the Okaido shopping street in Matsuyama, serving the Uwajima style of sea bream rice. You mix sea bream hoe with soy sauce and a raw egg and put it over white rice, and fukumen is also available. At the shop you take off your shoes and order by QR code, and when the food arrives a staff member explains how to eat it. At lunch the line forms before 11 a.m. and the portion of sea bream hoe is on the small side.