37th Street Lotte Center is a restaurant on the third floor of Lotte Department Store in Hanoi, serving Vietnamese dishes such as banh xeo, bun cha, and pho. It offers banh xeo and seafood fried rice, along with bun cha and pho. After ordering, food takes time to arrive, and the wait grows longer when the restaurant is crowded. Staff service is inconsistent, which makes the experience uncomfortable.